全球体育创新项目 | 如何通过为粉丝带来深度互动和社群体验从而实现变现增长?

全球体育创新项目 | 如何通过为粉丝带来深度互动和社群体验从而实现变现增长?

全球体育创新项目 | 如何通过为粉丝带来深度互动和社群体验从而实现变现增长?

前言:ABSG【全球体育创新项目】专栏将持续为您带来全球顶尖体育科技企业的创新报道,分享优秀的体育科技创新内容。

随着体育赛事观众对于观赛体验期望的改变,越来越多的科技公司抓住这一契机已经进入到了媒体传播的领域,这使得传统的版权所有者和出版商也意识到了使用科技赋能的重要性。

例如增强数字媒体体验、创建和货币化数字资产、媒体权益包设置与分销的创新、赞助商权益的创新等,都成为了持续提升粉丝营销以及打造平台独有货币化流通的手段,从而帮助传统版权所有者和出版商实现收入持续增长的最终目标。

为达成这一目标,最关键的因素在于如何使观众从单纯的受众群体转变为互动社群。这往往需要传统版权所有者和出版商将重心从数字媒体传播转移到增强用户体验上,这样才能更好的保证收入持续增长。

所以,今天我们将为您介绍本次【中国体育科技-全球系列一】活动的冠军得主,来自美国的观众互动营销平台——LIVELIKE,看看它是如何从观众体验出发,最终帮助实现收入持续增长的。

灵活的嵌入方式

LIVELIKE可以通过灵活的方式集成嵌入到已有的应用程序中,同时也可以定制化建立独立的应用程序。

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独立定制化应用程序

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集成嵌入合作伙伴应用程序

营造观赛“派对“体验

共同观赛以及实时互动的功能设置,使得在以数字内容消费(观看比赛)为基础的观众体验之上增加了强大的社交属性,帮助所有的用户发现并且建立适合自己的社群。

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与好友建立私密聊天社群,共同观赛互动

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在公共聊天频道与专家和球迷一同观赛互动

多样的互动营销工具

多任务多用户的同时参与,最大限度的延长了用户留存和增加了互动营销频次。

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多样化互动营销工具

交互式小部件可以为用户带来例如民意调查、赛事预测、支持投票等互动体验。与此同时,可以帮助赞助商向目标用户提供重大事件信息、优惠促销信息、社交平台分享、数据统计等内容,全方位帮助平台赞助商提高客户留存、深度洞察用户需求以及增加用户平均消费金额。

“观看+互动+游戏”的

趣味化全方位营销体验

通过灵活的游戏化引擎,例如游戏化积分赚取、好友排行、任务徽章解锁,最大限度的驱动平台用户奖励,从而达到平台赞助商的商业化目标。

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游戏化互动设置

多样化的赞助组合

使用LIVELIKE平台,可以以创新的方式使广告最大程度的覆盖目标人群,并对浏览时长、点击频次、购买转化等数据进行统计。

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多样化赞助呈现

一手的信息交互数据

LIVELIKE遵循相关《通用数据保护条例》(GDPR)条例,但是同时可以通过令牌将客户使用数据从后台数据库与平台伙伴进行分享,使平台伙伴掌握一手的用户活动营销数据。

LIVELIKE后台数据库包括:

  • 匿名的用户配置信息档案
  • 用户互动营销数据分析
  • 游戏与忠诚度记录
  • 赞助商营销情况

合作伙伴获取的数据包括:

  • 用户信息及身份认证
  • 应用程序及视频点击使用情况分析
  • 应用程序及视频的赞助分析
  • 用户相关数据分析

https://v.youku.com/v_show/id_XNTExODIxNTA0MA==.html

LIVELIKE VR 实际应用案例展示

LIVELIKE目标用户:体育赛事及娱乐节目版权方,转播方,体育协会及俱乐部,第三方资讯平台等。

LIVELIKE用户营销解决方案现已登陆ABSG瑞腾国际体育科技集团全球体育科技创新服务平台,欢迎有兴趣的朋友在公众号后台留言,或发送邮件至info@absportgroup.com进行咨询。

下一期,将为大家介绍来自波兰的运动器材传感器制造商和数据服务系统——SOLO WORKOUT,请各位拭目以待!

Global Sports Innovation Project | How to increase revenue by bringing interactivity and community to the Fan Experience?

Because of the change of audience expectations, tech companies have advanced the media landscape, leaving traditional rights holders & publishers to play catch up.

 

Platform innovation will continue to drive audience engagement and new monetization streams, such as enhanced digital media experience, creation and monetization of digital assets, Innovation in media rights packaging and distribution, Innovation in sponsorship rights packaging and etc, to increase revenue.

 

The most important thing to reach this goal is to transforms digital media into social experiences, help publishers and streamers by creating unique experiences for their audiences.

 

So today, let me introduce you the 1st place of 【SportsTech China-Global Series 1】- LIVELIKE, the Audience Engagement Platform from US.

Flexible Solution

LiveLike can be integrated into your apps or live as stand-alone branded experience, including standalone branded experience, mobile responsive, integrated into partner application and etc.

 

Creat Watch Parties

Co-viewing and real-time interaction adds a social dimension to digital content consumption, helping users discover and build communities. Such as Private chat: group chat with friends; Public chat: find others that share your passion; Influencer chat: follow live expert analysis.

 

Engagement Tools

Allow users to multi-task and participate, keeping users in your app and engaged for longer while creating new sponsor inventory.Interactive widgets incldues: polls, trivia& prediction games, sentiment, cheer meter and etc. And for Sponsored Alerts & Custom Notifications, LIVELIKE can offer you notifications, deals& promotions, tweets, curated stats.

 

All the tools are finally to reach: Reduce Churn, Increase Retention, Monetization Opportunities, Increase ARPU, Deep user insight.

 

Watch, Interact, Play!

LIVELIKE offers a flexible gamification engine to reward user behaviors that drive your business objectives including Play and Earn Points, Leaderboard, Unlock Badges and etc.

Sponsorship Portfolio

Through the LiveLike platform, brands have access to new and innovative ad inventory targeting desirable demographics.

 

Unlock Unique 1st Party Data

LiveLike is GDPR compliant, but allows partners to collect proprietary 1st party engagement user data by using Token- passed to client app pairs LiveLike data to client data.

 

LIVELIKE Data:

Anonymous User Profile

User Engagement Analytics Data

Gamification / Loyalty Records

Engagement Sponsorship Metrics

Client Data:

User Profile and Identification

Application and Video Usage Analytics

App & Video Sponsorship Metrics

Demographics Data

LIVELIKE  Target Client:IP holders of sports events and entertainment programs, broadcasters, sports associations and clubs, third-party information platforms, etc.

LIVELIKE audience engagement platform is now available on the ABSG Global SportsTech Innovation Platform. If you are interested, we are welcome you to leave a message in the background of wechat, or send an email to info@absportgroup.com for kindly inquiry.

 

Next, we would like to introduce you the SOLO WORKOUT, a cloud-based data collection system consisting of sensors paired with gym equipment and an app, please stay tuned!

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